With technology revolution, everybody wants their website to outdo the others. There are many ways one can achieve to do this, but one has to note the most important things first. Search engine optimization is one of the most critical thing a site owner should be aware of, not only for optimizing a page for the site engine, but one can use SEO to optimize the entire site. Below are four most important search engine optimization tips and guidance.

1) Use the right keywords
Keywords are of utmost importance when it comes to SEO, so make sure you have done research on the keywords you are going to use. Here are some tips on how to choose a keywords:
I��Do not use the same keyword on every page of your site, this is because google will rank only one page, and it might not be the page you wanted to be ranked.
II��Do not use most common keywords because they have high volume and it will be hard for your keyword to be featured amongst the high ranks. Probably go for less competitive keywords.
III��Type your keyword in google and see if the results are the type of content you write, if not, choose a keyword that gives results similar to your content.
IV��Another way to choose a keyword is by finding out the keywords that are driving your competitors search traffic.
Use keywords where they are most important, from the title, page content, permalink, to the meta description and finally to your images.

2) Link building
This is another major aspect in your site building. The following are ways in which you can use link building in increasing traffic to your site.
I��Link your content to other websites with similar work.
II��Let other sites link back to you..
III��Guest post in site with relevant content to yours and include a link back to your site.
IV��Use Quora or forums to answer questions and add backlinks to your site.
V��You can also add internal links to your own content from other pages found in your site
Finally, ensure that you use meaningful url, short but descriptive with the top content in your root folder.

3) Ensure your site is fast
Remove any baggage that slows down your site, make sure it is fast to load pages. A slow loading site can frustrate the user experience and most times people do not have the patience to wait for a single page to take 5 minutes to fully load. Page speed is of importance not only to users but also the search engines. Users tend to relate the speed of a page with how trustworthy the site is, so no matter the quality of your content, a slow page will discourage users to spend more time there. Things that you can do to ensure your site is fast is by deactivating plugins, get rid of unnecessary widgets, avoid uploading large images or music players.

4) Quality content
The main reason you are having a website is because of the content, so away with the SEO, make sure your content is of high quality. Your content should be your priority, so write like that is your passion. There is no need of getting traffic yet what is contained in the site is not worth the read. Put your readers first then search engine optimization second, that way, be sure of loyal readers. Also make sure that you create content more often, even the search engines hardly rank static pages.

Finally, understand the google analytics and use it to your advantage.